In this post wave era, the new generation has gradually become the main consumer force, and the consumption concept and aesthetics of micro cement have undergone disruptive changes. In the new era, how to successfully build a super brand in the industry, strive for innovation in the face of changes, grasp the future in the times, and meet consumers' higher quality and deeper micro cement needs has become the key to brand breakthrough and victory. In 2021, facing the battlefield of brand rejuvenation in the micro cement industry, facing opportunities and challenges, where should we go?

The 2021 China East China Art Coatings Development Seminar and Micro Cement Summit Forum, with the theme of "Consolidating Strength and Creating the Future Together," was grandly held in Shanghai. The purpose of this conference is to leverage the complementary advantages of major brands, collaborate with multiple strong parties, and open a new chapter in the young era of micro cement.

Shenzhen Simon United Building Materials Co., Ltd., as a supporting unit for this conference, gathered with art coatings, micro cement elites, and media friends from all over the country to discuss industry development plans.

For the Simon brand, which has gone through more than 20 years, we have rich industry experience. Simon Chairman Xie Baohong introduced the development of micro cement and the research direction of new materials at the conference. A detailed introduction was given to the basis, background, purpose, and significance of the standard preparation, and the content and results of the first meeting of the micro cement industry standard "Polymer Cement Decorative Plaster" were presented. Bring a speech on the "Compilation of Standards for the Micro Cement Industry", and the second conference on the preparation of standards for the micro cement industry will be held on October 19th.