For paint practitioners, consumers are becoming more and more professional and rational, so they are becoming more and more picky, forcing everyone It is necessary to keep improving, from doing well to doing better. This is not only the need to keep improving the product and make up for the shortcomings; it also needs to improve competitiveness in multiple links such as service and promotion; On the other hand, for the market, paint consumption has entered a new stage, which means that everyone is on the same starting line and can start together. The opportunity is right in front of you, are you ready to make a big move? If you can answer the following questions, then you are good to go!

Do you know what the user needs?

Today's market "price war" no longer occupies the mainstream of consumption. At the stage of negotiating prices, then you may be out of touch with the market. Judging from the current consumer psychology and needs, more and more consumers are choosing imported coatings that suit them. The price is only a relatively insignificant factor. Everyone is most concerned about whether the product can solve my problem. , For example, mold always appears on my wall, can your product help me solve it? If a high-efficiency coating product coupled with good service can meet the needs and aesthetics of consumers, then consumers are very willing to pay for it. Even for consumers in third- and fourth-tier cities, it is not difficult to buy coatings and services worth two to three thousand, several thousand, or even tens of thousands of yuan.

Can you tell why users choose you?

If you can say a valid reason for users to choose you, then you can leverage the entire user base. The same is the city agent of paint, some have been doing it for decades, and it is still a small shop on the street, while some can build it into a chain store in just a few years and open it all over the province. There are many such examples in all walks of life. It is also buying soy milk. Why do some people still sell it on the street, while others make it into Yonghe soy milk? What causes them to be different? Is it because the fritters sold on the street are not delicious? Obviously not, what is missing is that it has not found the right starting point to leverage the customer base. Going around the paint market, everyone is saying that their imported paint is good, and they all talk about environmental protection in the same way, so can these people not fight a "price war"? If they want to sell goods, they can only make a fuss about the price, which will gradually be swallowed up by the market. Moreover, it is not only necessary to say what is good, but also to speak to the heart of the consumer, and there is often only one opportunity. Only when it is clear why the user chooses you and the problem of the user is truly solved, the customer will reverse and want to buy. When I think of a refrigerator, I think of Haier, when I want to buy a mobile phone, I think of Apple, and when I want to buy imported paint, I think of you.

What exactly do your customers want?

In a lot of paint sales, a lot of people never think about what the customer wants, and never realize the importance of it. People often only focus on the selling points of their own products, always thinking: how to find out more selling points, how to make selling points more attractive. In fact, there is no point in having more selling points that do not match customers. Or if you want to sell goods, you have to cultivate a pair of "sharp eyes" to understand what the customer wants better than the customer, and keep guiding the customer. If you understand this point, then users who consult you online or offline can sign orders, and there will never be a situation where users say "I am looking at other places".