The birthplaces and high‑end application hubs for microcement have long been Spain, Italy, the United Kingdom, France, the United States and Australia. After Shenzhen Simon United Building Materials launched its "MicroRock" super‑microcement series into these mature markets, it has received distinctive feedback. Manufacturers from microcement‑originating regions are no longer merely making purchase inquiries; instead, they are actively pursuing joint ODM development, OEM manufacturing services, and exclusive distributorship for the Simon brand. End‑user demand is concentrated on commercial spaces such as restaurants, gyms and brand boutiques — sectors that conventional microcement has historically avoided.

 

 

1. Three Types of Cooperation Requests from Microcement's  "Home Markets"

According to the company, interest comes mainly from three categories of clients:

 

Joint ODM development with microcement manufacturers: Clients with in‑house production capacity wish to co‑develop new products with Simon.

OEM manufacturing: Brand owners package the MicroRock system under their own brand name, with production carried out at Simon’s Heshan plant in Jiangmen.

Direct distribution of the Simon brand: Clients introduce the full Simon brand system for local sales.

A shared priority across all three requests is verifying whether the system can withstand commercial operating conditions that traditional microcement cannot handle.

 

 

2. Why Restaurants, Gyms and Brand Stores Represent Emerging Demand

 

Traditional microcement has largely been limited to residential wall surfaces and dry‑area ceilings. Commercial spaces feature heavy foot traffic, oil contamination, frequent cleaning and equipment impact, which impose stringent requirements for hardness, wear resistance and stain resistance. Ordinary microcement lacks sufficient performance margin, so designers often opt for tiles, resins or polyurethane screeds instead.

 

MicroRock (MicroRock MC‑9000) is purpose‑built for such demanding environments. Per published company data: compressive strength ≥50 MPa (65 MPa for the heavy‑duty version), flexural strength 12 MPa, Mohs hardness ≥6, water absorption <0.2 %, stains wipe clean within 10 minutes, and wear below 0.1 mm over five‑year commercial service. It operates across ‑40 ℃ to 130 ℃ and is suitable for underfloor heating substrates. Formaldehyde‑free with near‑zero VOC emissions, it holds EU CE certification and complies with US FDA food‑contact standards.

 

Formulated as a full‑body aliphatic polyurethane screed, it resists UV‑induced discoloration, preserves colour and resists powdering, making it ideal for naturally lit or semi‑open commercial premises. It costs approximately 30 % more than aromatic PU; the premium stems from its weather‑resistant formulation, a performance feature unnecessary for enclosed, non‑sunlit industrial floors.

 

The transition of microcement from a decorative material in its countries of origin to a load‑bearing surface layer for commercial applications hinges on hard performance benchmarks: strength, hardness, water absorption and stain resistance. The attention drawn by MicroRock across Europe, Australia, New Zealand and North America essentially represents a test of this performance threshold and a breakthrough for the established limits of conventional microcement.